IABC Malaysia Chapter

Founded in 1970, The International Association of Business Communicators provides a professional network of more than 15,000 business communication professionals in over 70 countries.

Our members hold positions in Public relations/Media relation, Corporate communications, Public affairs, Investor relations, Government relations, Marketing communication, Community relations, Writing, Editing, Training, Advertising, Video production, Graphic design, Human resources and Teaching.

For more information on IABC, please visit www.iabc.com/about

In Malaysia, IABC has had a presence for 15 years. The association aims to promote an active local business fraternity through the provision of resources to aid individuals to achieve excellence in all forms of communications.

Sustainable Pricing

Aligning your business objectives with a clear customer perspective to formulate an improved pricing strategy

1st & 2nd December 2008

Prince Hotel & Residence, Kuala Lumpur, Malaysia

Proudly supported by International Association of Business Communicators (IABC), Marcus Evans invites you to attend the Sustainable Pricing Conference 2008. Nowadays, consumers have many varieties and are generally willing to scout around to receive the best price. Businesses considering to provide outstanding product value and customer service must also look into a competitive pricing strategy to stand above the competition.

According to a 2006 Gartner Research report, a 1% improvement in price averagely translated to an 11% increase in profitability. On the other hand, a 1% improvement in fixed costs or in variable costs only increases profitability by 3% and 7%, respectively. However, in the actual world, companies have become more concerned with the rising costs than prices of their products when it comes to calculating profits. Companies find themselves spending less than 10% of their time on pricing than on costing and product planning.

This 2 day course will enable participants to look at strategic insights and in-depth processes on how to strengthen a tried-and-tested pricing strategy to be even price competitive and profitable at the same time.

IABC Malaysia Chapter has organised a half-day workshop on the topic of: From Tactical to Strategic Communications (by IABC International Chair - Ms. Barbara Gibson) on Monday, 3rd November 2008.

Participants who have attended gained valuable information on how to:

• Discover the real issue that communication plan should address
• Ensure communication plan is aligned with business objectives
• Gain executive buy-in for communication plan
• Define and understand audiences
• Set the right strategic objectives and design tactical plans to achieve them
• Measure the right things

About Ms. Barbara Gibson

Barbara heads London-based independent consultancy, SpokesComm, providing both strategic communications planning and media spokesperson developemtent. An American transplant to the UK with more than 20 years experience in corporate communications and public relations, she has worked with leading companies worldwide.

An active member since 1989, Barbara has served as volunteer leadership roles at every level of the association. She is a past president to both the Central Florida and UK chapters, past Region Chair for IABC Europe and Middle East, and served on the International Executive Board for three years prior to becoming International Chair of IABC in June 2008.

DEAR MEMBERS AND FRIENDS OF IABC

Don’t forget…September 2008 is a Worldwide Membership Month for IABC! 

This means that for new or lapsed members who join or re-join IABC, we’ll waive the application fee (US$40/CDN$44 for faxed/mailed/phoned enrolments; US$30/CDN$33 for Internet enrolments).* Please remember: applications must be *received* at the San Francisco Headquarters office during the month of September to qualify.  This promotion does not apply to current members or students.

And, once again, there’s a bonus…we’re hosting an open house of the members-only IABC web site in September.  For the month of September, everyone will have free access to:

- All of our content archives such as Communication World, CW Bulletin, case studies, and conference presentations - MyComm - Read access to MemberSpeak and the IABC Buzz -The Job Centre

To try us out, sign up at: http://www.iabc.com/login/trial.cfm  (This login will not be available before or after the month of September.)

 The IABC Breakfast Forum held on May 29, 2008 was a panel discussion on the topic “Engaging Conventional and New Media Tools for Maximum Impact”. This is a follow through of the previous talk.

We have invited as our session panel member, Mr Wong Sai Wan, Deputy Executive Editor, Star Publications; Encik Sidek Kamiso, Head, External Communications, Corporate Affairs Division, Tenaga Nasional Berhad, and Mr Hieu Kau Sern from Starcom MediaVest Group. The panel was moderated by Encik Amir Mahmood Razak, Editor, Astro Awani.

The forum seeks to highlight the perspectives from the media, consultancy and corporations on how different tools – both conventional and new media – can be deployed for maximum impact in communications.